I'm Brooke Elder - not just a business strategist, but a mom, wife, and entrepreneur who has built and sold multiple 7-figure businesses. After living on a sailboat and sailing the world, I discovered the power of true alignment between personal and business life.
I'm not just a business strategist - I'm a mom, wife, and entrepreneur who has built and sold multiple 7-figure businesses while navigating the beautiful chaos of raising four children.
My journey has been anything but conventional. From building my first web development agency while my children were young, to scaling a coaching business to 7-figures in just 18 months, to living on a sailboat and crossing the Atlantic Ocean with my family - every experience has shaped my unique perspective on what true business alignment really means.
What makes me different isn't just my business achievements - it's how I've learned to integrate every aspect of my life. When my youngest was supposed to start kindergarten, I chose family over traditional "freedom" and pioneered business automation that allowed me to homeschool all four of my children while my companies thrived.
The turning point came when we sold our dream house, bought a sailboat in South Africa, and sailed across the Atlantic. Living at sea for a year gave our family the reset we needed and showed me the profound difference between being successful and being truly aligned.
Now, through True North and my "Align Your True North" course, I help operations experts discover their own alignment - transforming from task executors to strategic partners who create businesses that serve their entire lives, not just their bank accounts.
When not helping others find their True North, you'll find me homeschooling my four kids, baking fresh bread, and living by my sailing-inspired philosophy: "When you seek and allow joy, you keep an infinite amount of wind in your sails."
Built my first agency while raising young children, learning the art of balancing motherhood with entrepreneurship. Successfully sold the business, but the real lesson was understanding the challenges of juggling family life with business demands.
Started coaching business for Network Marketers and scaled to 7-figures in just 18 months. Grew team to 27 employees and discovered my passion for helping others build scalable systems.
Pioneered bot coaching system (pre-AI era) and automated business operations. Reduced team from 27 to 6 employees through smart systems, proving that businesses could run themselves with proper automation.
Coaching business was acquired by a Network Marketing Company. This experience revealed a significant gap in the market for comprehensive business systems and operations support.
Created CRM software specifically for Network Marketers and launched a VA agency matching business owners with skilled virtual assistants. Specialized in social media, funnels, and systems support.
Felt called to homeschool my four children. When my youngest should have started kindergarten, I chose family over traditional "freedom." This decision drove even more business automation innovations.
Sold our dream house and all possessions, bought a sailboat in South Africa, and sailed across the Atlantic Ocean. Lived in the Caribbean for a year - a profound family bonding and personal reset experience that revealed deep misalignment between personal and business life.
Returned to land with new perspective on the importance of integrating all aspects of life. Created "Align Your True North" course based on personal experience. Founded True North to help operations experts become strategic partners, not just task doers.
My unconventional journey - from building multiple 7-figure businesses to living on a sailboat - taught me that true success isn't about choosing between personal fulfillment and business achievement. It's about creating alignment where every aspect of your life works in harmony.
Just as a compass points to True North, I help operations experts discover their own authentic direction - one that honors their expertise while serving their whole life, not just their career.
Drawing from my experience as a mother, wife, entrepreneur, and world sailor, I guide operations professionals to recognize that their value extends far beyond their to-do list.
"When you align your True North, business becomes a vehicle for your values, not a competitor to your life."
Comprehensive program to develop strategic business plans and implement effective frameworks that position you as a strategic partner, not just a task executor.
📈 7-figure proven methodsMembership community where operations professionals learn to command premium rates for their expertise while building businesses that honor their whole life.
⚓ Community & supportOur matchmaking service connects business owners with skilled operations professionals who can implement systems and strategy into their business. Find your perfect strategic partner.
🤝 Perfect matches"I feel more positive about my ability to succeed and I am grateful to have found a community where I can be supported and further equipped. Remembering to be mindful of my mindset is super critical. Thanks so much!!!"
"I just got a promotion, thanks to all the awesome things I've been learning in this course! Once I started living what I was learning and teaching what I was living it all came together! Big Thank You to Brooke and her fabulous team for helping me grow, both personally and professionally! If you have doubts about the benefits of this program, just keep going. I promise it is WORTH it!"
"Brooke Elder is an inspirational leader and impacting the lives of women in business beyond what she sees. Anyone willing to dare to find their passion and serve others is blessed to have the opportunity to work with her!"
Ready to elevate your operations expertise from doing to leading? Join our community and connect with me across social platforms.
Connect with like-minded operations professionals in our free community where we navigate from task execution to strategic leadership together. Just like a yacht club brings sailors together, we're here to help you chart your course to success.
Join The Ops Yacht ClubDiscover the same alignment principles that transformed my life from business success to life fulfillment. Learn how to integrate your values, family, and career into one cohesive, powerful direction.
Start Your Alignment JourneyOur matchmaking service connects business owners with skilled operations professionals who can implement systems and strategy into their business. Find your perfect strategic partner through our comprehensive hiring process.
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